A group of Christians were arrested by the police after they were found to be praying inside their house in Mathura. They were accused of “forcible conversion” of people in Irauli Gurjar village of Mathura. According to a local resident, Mamta, a Christian resident of the village, had invited fellow Christians in her house and was holding a prayer when they were attacked by her Hindu relatives. Mamta’s extended relatives filed a complaint alleging “forcible conversion” by Mamta and her friends. She denied any kind of conversion bid and had told the police that she and her friends were “holding prayer in her house as December was the month in which Jesus Christ was born.”According to Aditya Shukla, Superintendent of Police (Mathura rural) police received a complaint that a few Christians were trying to “convert people” in the village. “Seven people have been booked and arrested under IPC Section 295A (deliberate and malicious acts intended to outrage religious feelings). They have been sent to 14 days judicial custody by the local Mathura court,” Mr. Shukla said. Their bail petition is scheduled to be heard on Tuesday in the local court.Pramod Singh from Christian Legal Association told The Hindu that this “was an attempt to spread fear among the minorities and make them feel like second class citizens.”“All that these people were doing in Mamta’s house was holding prayer when they were attacked by Hindutva goons and arrested by the police. Since when holding prayer and practising one’s own religion became illegal in this country,” he said. “The Christian community in Mathura is scared. There is atmosphere of fear and apprehension about practising one’s faith. Christmas is approaching and Christians are scared of holding prayer,” he alleged.
New Delhi, Jul 10 (PTI) FMCG major Emami spent Rs 443 crore on advertising and promotions last fiscal despite demonetisation, with over 27 brand ambassadors from Bollywood icons Amitabh Bachchan and Shah Rukh Khan to sports celebs endorsing its products.About 17.5 per cent of Emamis total revenue was spent on brand building in 2016-17, unlike other FMCG makers which had pruned their ad campaigns following demonetisation.The Kolkata-based company is one of the highest spenders on advertising in its category. Emami products include Navratna Cool Talc, Navratna Oil, Kesh King, Boro Plus, Fair And Handsome and Zandu Balm.”Despite Demonetisation when consumer offtake moderated, the company invested Rs 443 crore in FY 2016-17 compared with Rs 430 crore in FY 2015-16,” Emami said in its annual report.In a sudden move, the government had last November demonetised high-value Rs 500 and Rs 1,000 notes, withdrawing at one stroke about 86 per cent of the total currency in circulation and leading to huge cash crunch across all sectors of the economy.The company presently has a strong line of personalities from entertainment and sports world which includes Bollywood icons as Amitabh Bachchan and Shah Rukh Khan.Besides it has Hrithik Roshan, Kangana Ranaut, Shahid Kapoor, Madhuri Dixit, Juhi Chawala, Kareena Kapoor Khan, Shilpa Shetty, Shruti Hassan, Parineeti Chopra, Yami Gautam, Sonakshi Sinha, Tapsee Pannu, Bipasha Basu, Jr NTR, Surya, and Huma Qureshi on its roles.While from sports world the company has roped in Milkha Singh, Sourav Ganguly, M S Dhoni, Sania Mirza, Saina Nehwal, Mary Kom and Sushil Kumar. Kathak dancer Pandit Birju Maharaj has also endorsed Emami.advertisement”Emami is one of the highest spenders on advertising and promotion in its category,” the company said.In 2016-17, it had a revenue of Rs 2,532.61 crore as against Rs 2,397.55 crore of a year ago.”Even as one would presume that the approach to advertising and promotion by most companies follows an established templates, Emami has walked the road less travelled,” it said.Besides traditional ATL and BTL, the company is also now spending on the digital platforms to get in touch with the new generation.”With an increasing number of consumers trending on the internet, Emami enhanced its social media presence. The company customised digital campaign around different product,” the company said.Emami is also taking the help of its analytic team in this regard.Besides the domestic market, Emami also spend in the global markets on advertising and promotions.”The company has also undertaken extensive marketing and advertising campaign overseas to increase its exports business,” said Emami.Emamis international business accounted for more than 11 per cent of its revenue in 2016-17.Emami was the first to engage in in-film advertising in 1980s through the film Agar Tum Na Hote starring Rajesh Khanna and Rekha. PTI KRH SA