Success is coming naturally to the Walkers from Letterkenny as they bring their organic juices to stores across Donegal.Derek and Anna Walker are the founders of NatNoot- The Natural Nutrition Co. – an empowering healthfood company that grows certified organic wheatgrass and produces totally natural cold pressed juices.Their newest juices are called ‘Believe’ and ‘Achieve’ – and these principles are a core part of Derek’s inspirational story. The well-known local food ambassador has overcome adversity and blindness to follow his passion for natural living. Derek and Anna Walker – NatNoot Natural Nutrition Co.Derek tells Donegal Daily: “My whole life I’ve always been fascinated by nature and I always had an understanding and respect for how powerful nature is.“At the age of twelve, I was diagnosed with a very rare degenerative eye condition called Stargardt Disease. This condition means that I am progressively losing my eyesight. By the age of 16, I was registered blind. School became very difficult as I found the persistent sight loss difficult to adjust to. In my early 20’s I found it hard to get a job due to my sight. This is when NatNoot was started.”Derek was taking wheatgrass juice to help ease inflammation on his knee when he was struck with the idea of making it easier for people to take wheatgrass juice by producing ready made wheatgrass juice shots. He set up his own company in 2014 and his products were on the shelves of Kelly’s Centra Mountain Top within six months. “Kelly’s Centra store owner Mairtin Kelly was a huge support and this outlet generated revenue for me to expand more,” Derek said.“Our list of outlets grew and grew. We were receiving amazing feedback from people who took our products and this gave us real motivation to continue what we were doing.”Derek and Anna joined the Supervalu Food Academy in September 2018, which gave them the opportunity to be listed by Musgraves.Through this, they created two new products – ‘Believe’ and ‘Achieve’ – which are cold-pressed fruit and vegetable juice drinks that come in 250 ml bottles.Derek and Anna Walker – NatNoot Natural Nutrition Co.Believe is a blend of cold pressed Celery, Apple, Kale and Organic Wheatgrass.Achieve is a blend of cold pressed carrot, Orange, Ginger and Turmeric Root.In January of this year, NatNoot was successful in their bid to get listed with Musgraves and stocked in many local Supervalu stores. NatNoot Natural Nutrition Co.Derek added: “We are both so excited about this journey and we are really grateful to each and everyone who has helped us along the way, this is a massive step for us and our wee family. I could not have done any of this without my wife Anna who is a huge support to me in every way.“Together we have become a small family business doing what we are passionate about and we hope that you and your family enjoy our products. “I named the products Believe and Achieve because I know for a fact, that if you truly Believe in yourself, you can Achieve great things. Thank you, Derek and Anna.”NatNoot is stocked in the following Supervalu Stores: Kavanagh’s Supervalu in BallybofeyKavanagh’s Supervalu DungloeRooney’s Supervalu KillybegsCosgrove’s Supervalu BundoranKavanagh’s Supervalu Donegal TownKavanagh’s Supervalu BuncranaSupervalu CarndonaghOther stockists include:Simple Simons Healthfood Store, The Counter Deli, Dry Arch Complex Letterkenny, Sweeneys Spar Express, Kernans, Glencar Spar, Maples Milford, Maples Castlefin, Whoriskeys Ramelton, Simpsons Letterkenny, Sonder Cafe, Number 6 Café, Dalys Circle K Lifford, McGranaghans Raphoe.If you are interested in stocking NatNoot give Derek a call on 0860675274You can follow NatNoot social media on: Instagram @Natnoot_naturalnutritionFacebook @Natnoot- The Natural Nutrition Co.Failing eyesight won’t dull Donegal man’s vision for the future was last modified: March 22nd, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:anna walkerBusinessderek walkerjuicesnatnootnaturalorganicwheatgrass
With a young and inexperienced defense, Humboldt State head coach Rob Smith knew that the Jacks would likely have to rely on its veteran-heavy offense in Thursday’s season opener in Tennessee.Smith’s intuition wasn’t far off from how things have gone.Arguably the best player Division II has to offer proved to be Humboldt State’s difference maker like he did so many times a season ago, as junior running back Ja’Quan Gardner scored on a 35-yard touchdown run with 44 seconds left to put the …
30 June 2005After 10 years and over R6-million in legal fees, Rooibos Ltd has won the battle over ownership of the generic term “rooibos”, according to a company statement. The name of the tea, an everyday word in South Africa, was registered as a trademark in the US by Forever Young Ltd in 1994.According to the settlement agreement announced on Wednesday, Forever Young and the new owner of the trademark, Virginia Burke-Watkins, voluntarily and unconditionally agreed to the cancellation of their registration of the word “rooibos” in the US and various other countries. “Rooibos” is Afrikaans for “red bush”.The tea is grown only in the Cedarberg area of the Western Cape, about 200 kilometres north of Cape Town. There is no alternative source of supply anywhere in the world.Rooibos Ltd was the main driving force behind the case, with help from the national and Western Cape governments. A tea-processing and marketing company owned by farmers, Rooibos Ltd is the largest producer and marketer of rooibos internationally, handling about 70% of sales.“The livelihood of all rooibos farmers as well as tea manufacturers was threatened by this name-registration issue,” said Martin Bergh, managing director of Rooibos Ltd. “We had to do something about it.”In 1994, Forever Young registered the name “rooibos” in the US and numerous other countries, restricting the use the word to only those willing to do business with the company. In 2001, Forever Young sold the registration to Virginia Burke-Watkins of Dallas, Texas.Business Day reports that in 2004, Burke-Watkins sent letters to rooibos distributors in the US, insisting they stop using the term in their marketing material and demanding $5 000 (over R30 000) compensation from them.This year a Missouri district court ruled that rooibos was a generic term, the newspaper reports, and could not be used as a trademark. Burke-Watkins lodged an appeal, and the hearing was expected to take place in 2006. Rooibos Ltd also brought an application to the US patents and trademarks office to cancel the registration.Bergh told Business Day the direct implication of the judgment was that distributors would be able to use the term without having to pay. The indirect effect would be that distributors, who were not investing in marketing in the US because of the uncertainty over the name, would now start building up their market.Rooibos sales in the US are worth an estimated R70-million at retail level, Bergh said. That compares with about R300-million of retail sales value in South Africa.According to Business Day, Germany is the biggest market for rooibos tea, importing more than South Africa consumes.Bergh told the newspaper that although rooibos tea is a dryland – not irrigated – product and vulnerable to weather conditions, the industry produces about 9 000 to 10 000 tons of the tea a year, which could easily be doubled.The cost of the case to Rooibos Ltd has been astronomical. Because the lawsuit was in the interest of the entire rooibos-producing industry, it was decided to approach the South African government for financial assistance and support. The Department of Trade and Industry pledged R2-million, and the Western Cape provincial government R250 000.The red bushRooibos is a caffeine-free herbal tea with numerous scientifically tested health benefits. It is one of the many indigenous South African plants that make up the Cape Floristic Region. A world biodiversity hotspot and one of South Africa’s six World Heritage sites, the region has more plant species than the whole of the British Isles or New Zealand.Overall sales of rooibos in the US climbed from just over $1-billion (R6.7-billion) in 1993 to about $5.1-billion (R34.1-billion) in 2003, according to the Tea Council of the US.“Rooibos sales in America, in spite of the registered name obstacle, have quadrupled every year since 1999,” says Hugh Lamond, president of California-based Herbal Teas International.Rooibos has a delicate flavour as well as documented health benefits from polyphenols and antioxidants, which may delay the ageing process and help protect against heart attack and certain types of cancer.Many varieties of rooibos teas are available in grocery, speciality and natural food stores throughout the US, Canada, Europe and Japan. Rooibos Ltd also exports the tea to manufacturers and wholesalers in the US and Canada.SouthAfrica.info reporter
Get the Free eBook! Want to master cold calling? Download my free eBook! Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors. Download Now There is a difference between price and cost. Price is what you pay for something, and the cost is representative of the value (of which price is only part of the equation). Some people prefer to use price as the value, eliminating all other factors from consideration. Helping clients to recognize and address the other factors can shift them away from looking only at price.All Things Being UnequalI am going to use this example from a footnote in my book, Eat Their Lunch. I used to wear Johnston & Murphy shoes. I am incredibly hard on clothes, and J&Ms were durable, with a pair of shoes costing $249 lasting me years. These same shoes now last a year at the most. A friend of mine recommended that I buy Allen Edmunds, where a similar shoe comes with a price of something near $450, or $200 more than I was used to paying.But because the shoes with the higher price tag last for 5 years, the math makes the higher price shoe the less expensive shoe. Buying the $249 shoe every year for 5 years is $1,245. Buying the $450 shoes is $450 over that same time, a savings of $750 (and a reduction of four extra trips to the shopping mall, which has an equal or greater value than the money for me personally).Soft Costs Are ExpensiveSometimes the math doesn’t work out this cleanly or neatly. Instead, you have to engage your client about what else they value outside of price, or you have to prompt them with the value by addressing it directly. You have to point them at the additional costs they are going to incur by being cheap, things like missed deadlines, rework, reordering, waiting for product, additional labor, poor speed to market, falling behind their competition, more labor, disappointed clients, lost clients or customers, poor experience, frustrated internal employees, loss of reputation and on and on.The soft costs your client doesn’t acknowledge often make the lower priced solution more expensiveWhen your dream client weighs price more heavily than other factors that are equally—or more—important, you are responsible for helping them break through the limitation of this thinking. You are also responsible for not allowing them to underinvest in the results they real need—and avoiding the higher price they pay by being cheap.