WICB seeking stronger ties with Caribbean broadcasters

first_img The WICB is also suggesting that the relationship will also include training and technical development of production personnel to ensure broadcast is of the highest quality for all categories of cricket. “The WICB is ready to share the information with our regional media partners for creative programme ideas to advance the cricket story,” said WICB Commercial Manager Nelecia Yeates, who referenced the board’s rich archive of cricket material “There is so much more than live cricket, and if we are to encourage the next generation to tune in to the sport, we must have programmes which are able to grab their attention.” The WICB is now preparing for the start of the Digicel SportsMax Regional 4 Day Tournament, which bowls off Friday, November 11. This tournament, with Digicel SportsMax as the official title and broadcast sponsor, will feature day and night matches and the use of the pink ball. Production personnel HAVANA, Cuba, CMC: The West Indies Cricket Board (WICB) is seeking to forge stronger ties with Caribbean media houses in an effort to bolster the range of cricket content on regional television. Manager of Marketing and Communications Carole Beckford has made a case for more cricket stories and features to be produced outside of live cricket. Her plea to media houses in the region was made at the 47th annual general assembly of the Caribbean Broadcasting Union on Wednesday in Havana, Cuba.last_img read more

Why Keyword Generation is Important

first_imgThis series describes how to identify the best keywords to help your target customers find your company online. The keywords can be used to optimize your online content (e.g., your corporate website, landing pages, blogs, social media status updates) and other online channels. The more you use your target keywords throughout your online content, the easier it will be for your target customers to find you and the more relevant you will become in their minds. The ultimate benefit will be increased relevant traffic to your website.Top Business BenefitsIdentifying and using the most effective keywords possible enables you to optimize your marketing efforts in several ways:Paid search engine marketing will benefit immediately from keywords with lower cost per click or with higher conversion rates.Strategic and consistent use of keywords throughout your online content will undoubtedly allow your site to attain better organic search engine visibility (higher ranking in search engine result pages).The top keywords should form the core of your messaging in other mediums as well, including social media. Your non-textual content, such as videos and podcasts, can be tagged with the relevant keywords and linked to your other online content.Stay tuned for more information on finding the best keywords for your target audience.  Next week I will give you some information to help you customize your approach to this type of research. AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more