Aussies love the Rockys

first_imgRocky Mountaineer, Canada’s most awarded train journey, has continued to be a hit with Australians, with its local sales office reporting a record year of growth in 2009-10 and 2011 already shaping up to be its strongest season ever. Visiting Sydney, Rocky Mountaineer’s CEO, Randy Powell and Sales Manager, Bob Nicholas, said the Australian market was its second largest behind the US, with some 20,000 passengers taking one of its train journey’s last year.  With an average 90,000 experiencing its core routes, and a further 60,000 taking the Whistler to Sky journey, the company has expanded its offering with a Silver Leaf compartment which, Mr Nichols says hopes to entice a middle-market of travellers following market research.However in Australia, the largest segment of new business has been attributed to latest packages offering more FIT based itineraries providing more flexibility to the ever increasing baby boomers market.”People used to relate Rocky to group tours, now the trend of offering FIT packages with flexible, customised itineraries is proving to be our biggest growth area in Australia,” Sales Manager Asia Pacific, Dianna Schinella said.Mr Nichols concurred with a global trend, saying the fastest growing segment was between 35-44 years of age, with over 55 representing a quarter of its passengers. A focus has also been targeting corporate and incentive travellers, with Rocky Mountaineer presenting at AIME for the first time. Itineraries are based around Canada’s cruising season, with 48 per cent of passengers taking a pre or post Alaska cruise from Vancouver. The company provides the only all-day service through the Rocky’s and is Canada’s largest privately owned rail service. Source = e-Travel Blackboard: D.M Dianna Schinella, Robert Halfpenny,  Bob Nichols, Randy Powell (Rocky Mountaineer), Jo Palmer & Alison Scott (Gate 7)last_img

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